Ads on Facebook

               I use my face book fairly often, I talk to friends, look at pages and use it almost on a daily basis. Until recently their hadn’t been many adds on Facebook. However once I started seeing pages directed towards me I downloaded an ad blocker. To do this assignment I paused the app, and what popped up surprised me. Although I use my Facebook often I was surprised at how well the selective advertisement system worked. About 90% of the ads on my feed were things I had an interest in or things that had to do with my life.  Ads varied from games to apparel and services. With my involvement in fraternities, the Navy and service programs the ads were well tailored to my interests.

                One ad in particular was for a service called Tilt. Tilt is a fund raising service where any party can make donations to a cause or function. My fraternity uses this application often and for many different uses from charity to buying things for parties. Tilt often holds promotional events where they donate money to your cause or give you bonuses like TVs or MacBook’s if you hit a certain number of donors. This particular ad was for a promotion much like the one I described. In the ad the Tilt logo was highly visible and referenced college students. The students look as if they were fraternity members and the whole ad felt directly focused on students like myself. The add had a fresh young vibe to it and was modern in appearance. It was obviously directed towards young college coeds who used the service for funding parties.

                Another ad on my feed was for the company Costa. Costa is a company with roots in off shore fishing as well as outdoor activities. Costa is also a well-known staple of fratty individuals. In this ad there is a college age male decked out in Costa gear with two college coeds on his arms. This add obviously is directed towards males and although it was simple and only had the word Costa but the picture said it all. The picture simply implied that this could be you with Costa. In all the ad was successful though I have some of their sunglasses.