After re-reading my paper on the Bud Light article I have a
few concerns. I’m concerned about reaching for content. After writing a few
paragraphs I felt like I was stretching and adding more fluff to reach my 2
page limit. With only one ad to analyze I’m concerned that I might not be able
to reach a meaningful five pages for the final draft. After writing what I did I
felt like I was moving more away from the ad itself and more in the direction
of alcohol ads themselves. However maybe I could include this in with my final
draft. A piece of analysis on the psychological tactics that alcohol marketers
use. After doing a bit of research into the topic I’m sure I can find more.
In my
first draft I feel like I might have been under-prepared to write the essay.
Maybe next time I need to do a little digging first. Look into marketing
tactics, tools the industry uses to sell products. Another area I need to
research is Bug Light's advertisement record, and in particular this
advertisement. In researching this ad I should try and find out if it was
successful or not. To do this I should see if I can find sale reports. Maybe
look into their past advertisements success and current and the similarities to
this one. One last piece of information I should include is whether this ad was
considered controversial. Look into if anyone actually complained about the ad.
Lastly on my to-do list is working on the general flow of my writing. I feel like as I struggle for more content my writing gets choppy. I plug in sentences that don’t flow well or the wording itself seems off or odd. Another thing I need to fix in the area of general flow is my topic sentences and the last sentences of my paragraphs. These usually don’t link in well to each other. To fix both of these are pretty easy. I feel like all I really need to do is do better at planning. Planning out the flow and direction of my paper. Deciding beforehand what order my thoughts will be in and what paragraphs will go together.
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