For this assignment I took a look at two company’s ads.
Pepsi, and Coke have been at odds ever since Pepsi came on the scene and took
some of the market from Coca-Cola. No matter which side of the debate you are
on I think we can all agree the both are good but different in their own ways. These
differences aren’t just pallet deep but in fact they go much further than that.
Coke and Pepsi each practice very different marketing views and tactics. Each
have taken different stances over the years but while researching I’ve found
that there are two things that are constant: Coke is projected as the tried and
true original while Pepsi is “New and cool”.
The
first ad I took a look at was the Pepsi. This add is from the 80’s and with the
simple slogan “The look of a new generation.” Its intent is clear. Pepsi being
the new kid on the block in regards to Coke takes this idea head on. In a
simple ad depicting “cool, hip kids” it is clear Pepsi is aiming for younger Americans
in this cool new generation. Pepsi seems to be aligning itself as a new drink
for the young and cool while its competitors are old and the drink of parents.
The second
ad I analyzed was an ad for coke. This ad also being from the 80’s depicts a
young man sitting on his jeep drinking a coke. In the caption it reads “Red-White-&-you”
with the standard “Coca-Cola Classic”. This ad has a distinctly American theme,
an almost Bruce Springsteen feel. The young man looks like a normal America living
in the country drinking a cool drink with his dog asleep on the hood. It seems
like Coke is playing into its status as the original, an American classic. Coke
doesn’t hold back with the American relations though, the slogan proves this.
One quality that always seems to be present in Coke ads is consistency. This consistency
is found in the logos, fonts, and general themes of their ads and I think this
is no mistake.
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