Raunch Culture in Advertisment

After reading this article it became clear to me how true the author was. As a man I often don’t think about what it means to be sexually objectified or being seen in that context. Honestly I love the fact that a raunchier and less conservative society prevails but I never think about what it really means. After reading the article it became clear just how much things have changed over the past several decades. Feminist movements have died down and the world has changed significantly. Even with America’s political back to basics it seems that things are only becoming more relaxed or maybe they are just staying the same.  But one thing is certain however Advertisement certainly utilizes sexism and sexual objectification.

I selected an ad from Bud Light for my paper, in this ad there is certainly use of objectification. As I did researched the ad I looked at several different options all from the alcohol and beer industries. It seemed to me that these ads used sexual undertones the most. One Manufacturer Heineken seemed to use these tactics the most. However after research I choose a Bud Light ad. At first in this ad doesn’t seem to be exactly sexually charged. However if you take a step back and really look you can see it, staring you in the face.

At first glance at the Ad you would only notice the large slogan but that is only the surface of this ad. Emblazoned on the front is the slogan “Are we having (Bud light Bottle) yet?” An obvious quip to liken bud light to fun. However what we don’t see is what is behind this slogan. Sitting right behind is 5 20 something’s laughing and having a good time. Sure looks innocent enough but if we look closer we can see it. The group of young particularly beautiful people are made up of one man surrounded by 4 women. Some of these women appear to be sitting in his lap or fawning over him and his bud light. There right there, we can see how far this goes. We can see that even in subtle jests how deep sexualization of women and products runs.