A Successful Ad Campaign

In our last assignment to this class we are faced with two rhetorical situations. These situations have been disguised in the assignment of coming up with a hypothetical ad campaign for a made up brand of potato chips. The first situation is developing a brand and advertisement for the chips themselves, the second is the pitch or presentation.

In the first part of the assignment we are supposed to create a packaging idea for the chips, a paper ad and either a storyboard or an actual video for a commercial. Each one of these parts have their own challenges but all include fostering a successful argument. The packaging is the first step to talking the first rhetorical situation of advertising. Packaging is often what we associate to a product, it’s the product or in this case the chips, identity. With designing the packaging we need to first develop a logo for the brand which needs to be not only memorable but also not over the top. Along with the logo a slogan for the product needs to be made, this often accompanies a logo and needs to be catchy, meaningful, and short enough to remember. The packaging itself needs to have warm colors that aren’t overwhelming and displays the product. To have a successful paper ad there are a few crucial items. First is a display of the product on a not too loud and cluttered ad. A catch phrase should be front and center with the product and should once again be short and memorable. The ad should be able to capture the essence of the product. Commercials follow much of the same line. Product display is key and the ad should display activities or ideas associated with the product. Along with this there should be an overarching theme and an appeal to the possible customer.

The second half of the assignment is the actual pitch of the new campaign. To have a successful pitch there needs to be a few things related with rhetoric. The pitch of course has to be convincing and persuasive but how can we do this? The primary factor is preparedness, if you don’t plan your pitch you are already doomed. Know what you want to say and how to say it, especially think about who you are speaking to. The next part is sharp graphics, if the things you are presenting look sloppy then so do you. Another thing that goes with graphics is your appearance. It’s an important factor that you as a presenter present yourself well. Those are just some basic ways to be successful.