How to Make the Best Chip

At the beginning of this assignment I began to think about a certain topic related to marketing. This topic in-mind was crucial and although I placed it high on the list of priorities I only looked skin deep. What I’m talking about is differentiating a product, creating a different product from the rest of the competition. When I originally thought of this it only resided in branding, packaging, logo, and motto. But after I read the “Best Chip” article I’ve found that it means so much more than colors, letters, and catchiness. Making a product different than the competition has a lot to do with location, heritage, and taste.

In the article the author explains his experience with potato chips and their vastly different histories and styles. He explains how different processes are found in different regions and how the love of chips is found throughout our country. He even tells the story’s believed to be the ones regarding the creation of the potato chip. Ultimately he describes how this isn’t just a chip, he explains that each potato chip is unique and the styles, cooking methods, and taste varies greatly around the country and regions. He goes on to offer that this American food is so much a part of our culture that we can see people mailing and bringing certain regional chips to friends all over the country.

This article really got me thinking about what we need to do with our project. We need to differentiate our product not just follow the pack. To do this though we need to do much more than just creating unique packaging and a noticeable logo. We need to help create a niche for these kettle chips within the pre-existing one. We need to help develop this chip as a regional taste. To do this we need to highlight this fact on the packaging and even imbed it into our logo and slogan. Eventually we should even inject some southwest Virginia into the ads and commercials. From this regional unique sect we can expand reach out and gain new customers as soon as we develop a strong un-supportive base clientele.