Potato Chip Ads

Looking at different articles from the chip industry there definitely are some pretty standard ideas. When we think potato chips many chink crunchy and binge inducing. Many brands have pretty consistent ad campaigns and over time these pitches haven’t really changed.

In this ad from quite a few years ago Lay’s highlights the binge factor of its product. This campaign was extremely successful and multiple versions were released all including the same spokesmen. In this ad Lay’s compares its chips to the forbidden fruit from the biblical story of Adam and Eve.

In this ad which fits in with our topic of kettle chips we see some common themes. First we see words like natural and care. There is an emphasis on how the chips were made and the ad itself gives a rustic and simple feeling.

In this ad we see a connection between lays, natural ingredients, and happiness. In the slogan “Happiness is simple” lays wants to show us all that their product is simple and above all makes you happy.

In this ad for kettle chips we once again see a product that is presented as natural and real. This ad falls in line with almost every other lay’s ad in the attempt to seem simple, real, and natural. This ad is unique in the fact that it points of the taste of the chips and how it may be conceived as real to the customer and consumer.

In this ad from a smaller chip producer we see a new twist. Although the themes of rustic and simple prevail we see a new approach. This chip ad attempts to really connect itself to simplicity, old times, and country principles and lifestyle. In other ads for this company they allude to the quality of their chips with funny and clever headlines like this ones, all in an attempt to grab attention.